The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...
Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is ...
At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds ...
Lego is once again going to a galaxy far, far away with several new Star Wars sets being released, all with the Lego Smart ...
Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...
LEGO has really gone all-in with its F1 range, but its latest release, the Technic McLaren MCL39, shows how far its designers have come.
LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...
Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...
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