NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The ...

NEW YORK—Paramount Global and Nielsen have inked a new, multiyear deal that will provide measurement for all of the company’s platforms, including national and local broadcast, all cable networks,and ...

Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

NEW YORK--(BUSINESS WIRE)--Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, announced an expansion of their long-term strategic ...

Warner Bros Discovery (WBD) and Nielsen, the specialist in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately. The pact covers measurement ...

Video advertising platform SpotX will be applying Nielsen data to its connected TV inventory, allowing brands to understand the unduplicated and incremental reach of their campaigns across both linear ...