Count The CW among those frustrated about the new way that Nielsen is measuring TV ratings, especially when it comes to WWE ...

Nielsen announced that the commercial availability of mobile measurement in Nielsen Online Campaign Ratings has been met with significant client adoption—including industry leading agencies, ...

ESPN, Facebook, GroupM, Hulu and Unilever among first users: Nielsen announced a major step forward for cross-platform advertising measurement. According to the latest Nielsen Cross-Platform Report, ...

The rise in online advertising spend is mainly contributed by the financial sector which totalled $6 million, according to Nielsen Online's AdRelevance report. The entertainment industry is ranked ...

The major broadcast and cable nets should take a big step forward in monetizing Internet viewing of full-length programs this fall. That’s when Nielsen intends to introduce a service that will combine ...

NEW YORK--(BUSINESS WIRE)--According to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy, global consumers’ intent to buy food and ...