From fine hair to curls, our editors tested Olaplex’s new Weightless and Rich Hydration Masks. The results? Major shine, zero ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The O.G. bond builder, Olaplex burst onto the hair scene in 2014 featuring a groundbreaking proprietary ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Bold statement, but I think Olaplex products might just be the most legendary hair brand of all-time. Its ...

While hair loss concerns likely caused some brand damage, Olaplex's primary issue appears to be competition. As a result of increased competition, Olaplex faces declining sales and gross margins and ...

Olaplex is having its first Friends & Family sale with 25% off. The sale includes popular products like No. 7 Bonding Oil and No. 3 Hair Perfector. The sale runs through June 15th and includes a gift ...