New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The '80s is having a moment. Marketers from Kraft ...

CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old ...

Chris Hemsworth may be the real Thor, but his brother Luke Hemsworth is reprising his campy turn as the character from Thor: Ragnarok for a series of Old Spice commercials ahead of the release of Thor ...