Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile marketing campaigns. This shores up the personalization capabilities of ...

In a move designed to help marketers provide real-time, personalized experiences to anonymous prospects, Oracle announced three new features to its Oracle Marketing Cloud at Oracle OpenWorld 2015. The ...

Following the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention rates rise significantly; and e-Commerce average order size is now 20% larger ...

REDWOOD SHORES, CA--(Marketwired - Jul 30, 2015) - Personalization is built into the DNA of direct marketer National Pen, which supplies 1.2 million small business customers worldwide with customized, ...

SmarterHQ, providers of a behavioral marketing platform and Silver level member of Oracle PartnerNetwork (OPN), has made its real-time personalization technology available in the Oracle Cloud ...

The denouement of the TV series Mad Men, set against the 1970s world of advertising, hinged on one of the greatest ad campaigns of all time: Coca-Cola’s “I’d Like to Buy the World a Coke.” That’s when ...

As a leader in consumer health supplements, PureFormulas was challenged to provide customers with the individualized transactions and product recommendations they required. A recent migration to ...

With many organizations struggling to find enough candidates to fill vacancies, the HCM product news at the opening of the Oracle CloudWorld conference today is focusing on recruitment. A new add-on ...

While consumers may say they want a more personalized shopping interaction, they rank personalization behind service and experience, according to findings from the Evolution of Experience Retailing, ...