When planning your AdWords and Bing advertising campaigns, you will need to identify and select the specific “networks,” or combination of networks, that your paid ads will be shown in. Both Google ...

The Indeed job search engine has launched what it dubs the ‘first pay-per-click job advertising network’ where employers, recruiters and job boards may promote their advertisements via Indeed.com and ...

Nami AdManager empowers networks and their direct advertisers to create, price, and distribute PPC ads to chosen geographies and vertical markets through global, national, or local campaigns. It also ...

SEMPO has released its comprehensive "State of Search" report for 2011, and there are many key findings that are of interest to practicing search marketers, search strategists and PPC media buyers, to ...

Every search marketer knows Google dominates in U.S. search volume, handling two-thirds of all search queries. And yet, less is known about the entity that reportedly accounts for roughly the other ...

While there are many similarities between social PPC and search PPC, there are some key differences. If you're struggling to get your head around Facebook, LinkedIn or Twitter PPC, here are some best ...