For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design reunites ...

Pepsi's new look was unleashed across over 120 markets. Digital installations each featuring the re-designed and refreshed Pepsi globe logo are being showcased. Get access to the leaderboards pointing ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...