To maximize the return on a marketing plan, there need to be controls in place to monitor the plan's progress. As a marketing plan moves along, the controls are constantly analyzed to determine how ...

For some attorneys, developing a personal marketing plan can feel like an exercise in futility. Often it is something that is done to appease firm management and written without a lot of thought and ...

A marketing plan is a road map that a company uses to accomplished a focused marketing goal. Several objectives are contained within a marketing plan that include goals for personnel utilization and ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

IMGCAP(1)]Last November, marketing professionals at BKR International demonstrated the challenge that surrounds creating a culture. In an overwhelming response to the question “What is the biggest ...