Have you ever changed your name? Have you used different names or versions of your name in different contexts? Or maybe you know someone who has. On the surface, nicknames, variations of spelling, or ...

“A brand name is not merely a marketing decision. It is a long-term asset decision with deeply personal consequences.” For founders, naming a brand after oneself can feel like the most natural—and ...

It is a common misperception that people have an absolute right to use their own names in connection with their business or the sale of merchandise. A senior user of a personal name which has acquired ...