Fujifilm’s X100 V became a surprising viral hit thanks to influencers who loved not only its performance but also its retro-chic cool factor. Now, the company has launched its successor, the ...
Fujifilm's retro-styled X100 camera line flipped the company's fortunes, it's backordered everywhere
The big picture: Fujifilm has been around for over 90 years, but it was only after post-Covid TikTokers elevated its retro-themed X100 series that the company's modern camera division began to thrive.
New 40-MP sensor and X-Trans V sensor. Excellent in-camera image stabilization. Lower base ISO. Autofocus is much better than previous models. New film simulation mode. Still very light, compact, and ...
The FujiFilm X100 line is the camera maker's premium compact camera designed for everyday users. Its last release, the FujiFilm X100V, became a TikTok hit when many creators chose this camera over ...
Fujifilm appears to be working on a camera that could combine the best of its medium-format shooters, like the GFX 100S II, with the massively popular X100 series, based on a new teaser video spotted ...
Fujifilm released the rangefinder-style camera, the Fujifilm X100V, four years ago. Thanks to intense and consistent coverage on Instagram and TikTok, for instance, the camera went on to become a ...
The latest iteration of Fujifilm’s X100 camera started shipping on Wednesday. The X100VI is — as the name cleverly suggests — the sixth in the series. Early reviews have been mostly positive as the ...
If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...
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