Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

The clip from today shows an animated version of Mr. Peanut trying to get a sneak peek at some of the jokes he’ll be enduring from Ross. But, the Roastmaster isn’t having any of that and tosses him ...

After an unlikely death, a star-studded Super Bowl funeral and an apparent reincarnation, Planters' monocled Mr. Peanut is back. But instead of running a Super Bowl spot this year, the snack brand is ...