The real-life death of NBA great Kobe Bryant, his daughter Gianna and seven others has derailed the spoofed death of Mr. Peanut. Last week the internet and social media were abuzz over a Planters ad ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Super Bowl Sunday will not only be the biggest night in football but will also be the Roast of Mr. Peanut. To promote their new line of dry-roasted peanut products, Planters hosted a comedy roast for ...

Judging by its Super Bowl LIII commercial, Planters wants America to think of its peanuts as a good back-up snack when other game day munchie plans go awry. The ad begins with Mr. Peanut racing the ...

Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Sounds like the perfect setup for a Super ...

Just when Baby Yoda mania seemed like it had subsided, Planters has delivered another newborn: Baby Nut. Baby Nut is the new version of the brand’s Mr. Peanut mascot/spokesnut. The young nut was born ...