From plushies at retail stores to YouTube videos and Halloween costumes on the streets, Poppy Playtime character Huggy Wuggy’s terrifying likeness has become impossible to ignore. And he’s not alone.

Poppy Playtime has a big cast of characters across its first four chapters, and we're here to break down their motivations, past, and lore so you can catch up on the wider story. On this page, we'll ...

After watching a particularly convincing advertisement for Playtime Co’s incredibly unsettling Poppy Playtime doll in the opening moments of the game, you’ll gain control in the factory’s reception ...