He is crafting songs for STRONG by Zumba, a non-dance-inspired workout that focuses on high-intensity interval training, bodyweight exercises and strength training paired with music to match every ...

LITTLE ROCK — The founders of Zumba, the Latin dance fitness craze, know how to play the marketing game. Just as a fast-food chain must invent original ways to combine ingredients to generate new ...

Soccer is a high-intensity sport that requires constant movement, which helps boost cardiovascular health. Players sprint, ...

Billboard Latin Music Week 2025 is in full swing, kicking off on Monday (Oct. 20) at The Fillmore Miami Beach. On the first day of the conference, execs of lifestyle companies Zumba and BRESH spoke at ...