Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

PHOENIX, ARIZONA - JANUARY 22: Ja Morant #12 of the Memphis Grizzlies reacts during the second half of the NBA game at Footprint Center on January 22, 2023 in Phoenix, Arizona. The Suns defeated the ...

PURCHASE, N.Y. -- Gatorade filed a lawsuit against Powerade today (April 13). The suit claims that the Coca-Cola-owned Powerade has deceived consumers with several false claims about its ION4 sports ...

The young boy portraying Ja Morant, working out on an oversized tire just like Morant once did, still appears on screen. But everything else about the March Madness Powerade commercial that was ...

Are you a print subscriber? Activate your account. 6 hours 38 min ago By Ad Age and Creativity Staff - 10 hours 57 min ago By Mike Lacey - 12 hours 12 min ago By Tim Nudd - 12 hours 38 min ago By ...

Following the recent gun brandishing incident, Ja Morant has been suspended by the NBA. The Memphis Grizzlies‘s statement said that the basketball player will not be playing any of the games up until ...

A federal judge has sided with Powerade over attempts by rival Gatorade to kill spots claiming Powerade ION4 is “the most complete sports drink.” Although the judge refused the preliminary injunction ...

Wizzard Media podcasting network has signed Coca-Cola’s POWERade as a sponsor of highly targeted podcasts on the Wizzard advertising network. The POWERade campaign will be certified by Wizzard Media ...

Are you a print subscriber? Activate your account. By Gillian Follett - 40 min 51 sec ago By Rob Mayhew - 1 hour 41 min ago 3 hours 15 min ago By Ewan Larkin - 4 hours 52 min ago By Adrianne ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Gatorade, the energy drink for the tough kids on the playground, is ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...

Q:During the NCAA basketball tournament, I have seen a Powerade commercial starring LeBron James. He makes several long-distance baskets that seem nearly impossible given the effort he appears to be ...