Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

Let me give you a quick example of prescriptive analytics in action. One of our fashion customers used Profitect’s Inventory module to identify a new product with a higher rate of return.

Predictive and prescriptive analytics take the data that is being streamed in, predict what’s going to happen, and prescribe what kind of corrective actions need to be taken. Cloudera enables this ...

Data analytics is transforming the enterprise. Here's everything you need to know about one of the latest analytics trends.

A good example of the use of prescriptive analytics in the benefits industry is around prescription drug savings. Prescriptive analytics can leverage data to help spur prescription drug savings by ...

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

This allows the predictions you feed to your artificial intelligence to be better. Prescriptive analytics needs descriptive data to work, and both combine to enhance the customer journey.

Good news: there's nothing special about getting your data ready for prescriptive analytics. Bad news: you need to do what's needed to get your data ready for any type of analytics - and that's ...

Prescriptive analytics has my attention. Most users don’t have time to assess data – they need exception alerts and next best actions. Here’s what I’ve learned talking to Profitect customers.

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow.