Meghan filmed a promo for her holiday special coming out on Netflix and royal watchers noticed the Duchess borrowed an idea ...

The success of a movie hinges on several factors: the size of its budget, name recognition of its stars, capitulation to foreign powers, etc. But the marketing campaign cannot be overlooked. A great m ...

Few holiday images feel as familiar as the man in the bright suit who slips into chimneys every December. The version most ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

Get the latest on American Eagle Outfitters, Inc.'s Q3 earnings, market volatility, and growth outlook. Click for more on AEO ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

Nucleus Genomics is the latest startup to compete for attention with a controversial ad campaign—and it might just be working ...

An unearthed 20-year-old article reveals Sam Raimi’s first Spider-Man movie received a generous marketing campaign from its ...

Companies can put a lot of pressure on themselves when it comes to their first marketing campaign. After all, it’s likely the first impression potential customers will have of your business. Getting ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

Marketing campaigns play a critical role in defining a brand's image and driving business growth. A successful campaign can boost sales, attract new customers, and enhance a company's reputation.