Kimberly Lauth, a consultant who specializes in nonprofit endowments, offers three tips to fund raisers who want to convert annual donors into those who make endowment gifts, according to Prospecting, ...

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...

Simple steps — such as cutting the lag time between when people sign up to receive online newsletters and when they start getting useful updates — can produce fund-raising benefits, according to a ...

In my new sales position, one of my objectives is to make a minimum of 130 calls a week to a database of local businesses, with the goal of getting 10 appointments. I understand that this is simply a ...