Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

Seeking voice-over actors for outlandish radio commercials. Production states: "Are you ready to bring to life the voice of the next unforgettable, maybe even a little ridiculous, radio commercial ...

As AI tools become faster, smarter, and more accessible, radio stations are exploring new ways to streamline local spot production. But a new study suggests that when creative expertise is removed ...

The sharpest radio stations aren’t just experimenting anymore, writes Waymark's Hayden Gilmer. They’re using AI to ...

A new Disqo study looking at trends in video streaming and television holds some good news for traditional radio, as price fatigue sets in over streaming platforms. The survey found consumer ...

Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% ...