Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

Forget bracelets. A New Jersey artist is designing intricate critters on her pegged loom – and melting hearts along the way Sandra Sobieraj Westfall is a former national political correspondent, ...

WIXOM, Mich. – Cheong Choon Ng was trying to make rubber-band bracelets with his daughters four years ago when he realized his fingers were too big to manipulate the bands. So, the automotive ...

Annie Murphy Paul is the author of the forthcoming book Brilliant: The New Science of Smart. The other day, my seven-year-old son asked me for a Rainbow Loom. If you don’t know what that is, you don’t ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...

Beloved by kids and the bane of parents and teachers, Loom Bands – or Rainbow Loom - is the playground craze that has taken over the planet. But what are they, and where did they come from? Chances ...

I was delighted to see the Duchess of Cornwall wearing a Rainbow Loom bracelet on her Canadian tour (pictured below). Since Camilla is the grandmother of a seven-year-old girl, my suspicions are that ...

Six-year-old Max Wilford is on a quest of Guinness proportions. The goal: create the world’s largest Rainbow Loom chain ever. In a week, Max will celebrate his seventh birthday by hosting Loom-A-Thon ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Why are "loom bands" one of the most popular toys in the world at the moment? In this era of babies playing with tablets and young teenagers living and breathing social media, it seems curious to find ...