Hip Hop mainstays not only bridged the gap between culture and style, but also proved that there was a demand from fans to get clothing designed by their favorite artists. From Pharrell’s Billionaire ...

The 2010s saw the advent of artist merch mingling with streetwear. Items were flipping on resell platforms for 3x the cost of concert admission. Across categories, fan gear became fashionable. The ...

Rapping about the typical shit (i.e. money, haters, women, drugs) in his idiosyncratic sing-song voice—while wearing skin-tight women’s pants and painted nails—23-year-old Young Thug is defying gender ...

“Paper Planes” rapper M.I.A. is launching her own clothing line called Ohmni, which claims it blocks 5G waves from your body. The brand, which has been promoted on Alex Jones’ controversial “InfoWars, ...

Today, on the 50th anniversary of the genre, we’ve put together a roundup of 50 of the most successful hip-hop artists-turned-entrepreneurs. The “Empire State of Mind” rapper became the first hip-hop ...