A TV ad for the Red Tractor scheme has been banned after an environmental group complained about the claim that its products were “farmed with care”. The ad, seen in May 2023, used a voice-over stated ...

UK food label scheme Red Tractor is investigating just how concerned consumers are about animal welfare, and whether current perceptions of production methods match reality. Since Red Tractor was ...

A food chain assurance system in the United Kingdom is to undergo an overhaul to maintain consumer trust following criticism aimed at it and incidents in the sector. Red Tractor is a food standards ...

The fresh food endorsement logo – the Red Tractor – is now being celebrated with a special Red Tractor Day, taking place today (21 April). Launched in 2000 as a symbol for conscientiously produced ...

Red Tractor has showcased a new TV ad to mark its 25-year anniversary. The animated ‘With You For 25 Years’ campaign depicts a growing family around a kitchen table, enjoying lovingly prepared food ...