UK food label scheme Red Tractor is investigating just how concerned consumers are about animal welfare, and whether current perceptions of production methods match reality. Since Red Tractor was ...

A TV ad for the Red Tractor scheme has been banned after an environmental group complained about the claim that its products were “farmed with care”. The ad, seen in May 2023, used a voice-over stated ...

A food chain assurance system in the United Kingdom is to undergo an overhaul to maintain consumer trust following criticism aimed at it and incidents in the sector. Red Tractor is a food standards ...

The fresh food endorsement logo – the Red Tractor – is now being celebrated with a special Red Tractor Day, taking place today (21 April). Launched in 2000 as a symbol for conscientiously produced ...

Red Tractor has showcased a new TV ad to mark its 25-year anniversary. The animated ‘With You For 25 Years’ campaign depicts a growing family around a kitchen table, enjoying lovingly prepared food ...

Red Tractor’s new chairman, Alistair Mackintosh, has vowed to rebuild farmer trust, ease audit pressures, and improve communication at a time of significant scrutiny for the UK’s most widely used farm ...