Manufacturer Nestle axed the slogan in 2003 after concluding it was too sentimental, but its popularity has lingered long enough for 18% of readers of Marketing magazine to vote it their favourite.

Richard Brooks gave his sweetheart Lynne his last chocolate back in 1984 'because as the slogan suggests, I loved her enough to give her my last Rolo' ROLO was advertised for many years with the ...

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