As some Chicago bicyclists pedal along, they wish their machines rode better. Stanley Day took that thought a step further. About two decades ago, he wondered why he had to move his hands off the ...

Maker of some of the wildest machined mountain bike cranks on the market, 5Dev turns its attention to road & gravel bikes with a game-changing UDH Mullet Mod for non-UDH bikes. What it means is that ...

When it comes to bicycle technology, Sram is a brand that has gained the trust of a wide range of cyclists all over the world. Its products have always been about performance, and its top-range ...

Raleigh Bike Parts has launched the SRAM Essentials programme, designed especially for IBDs. The programme’s core benefit is an increased dealer margin on the SRAM workshop essentials range as well as ...

SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987. Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the ...

Its business plan is straightforward: Battle rival parts makers - Shimano chief among them - to ensure that bike builders use SRAM parts on bikes sold in shops across the globe. According to a ...

Thirty-one years after he founded bike-parts maker SRAM, Stan Day has stepped down as CEO. This week, he handed over the job to Ken Lousberg, a veteran manufacturing executive who joined the company ...