Salesforce on Wednesday is rolling out a series of AI-driven enhancements to the Marketing Cloud, largely centered around improving personalized messaging and engaging with customers in real-time. A ...

Innovative ideas for big data and predictive analytics in a digital world. Visualization via a light bulb as vector illustration Salesforce rolled out a revamped version of its customer data on ...

Cloud computing giant Salesforce has announced its acquisition of marketing analytics platform Datorama, in a deal valued at more than $800 million. Datorama, which was founded by Israeli ...

Salesforces' new AI-powered integration is now available for use in the company's "Marketing Cloud" software. Salesforces' new AI-powered integration is now available for use in the company's ...

Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers. Following on the heels of Service Cloud updates, the ...