Forbes contributors publish independent expert analyses and insights. I write about consumer trends shaping the future of retail. Parents today are juggling rising costs and packed schedules but won't ...

I’ve lived through many first days of school. My kid is now going into his last year of elementary school.

Back-to-school shoppers are taking steps to save on supplies and clothes for their kids for the upcoming year, according to a new NerdWallet survey. Summer break is in full swing, and with it, back-to ...

We’re in the thick of back to school shopping for the new school year. As the kids get older, it’s become more challenging to make sure we have everything we need for the first day of school. I have ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. I've found that parents are either on team "I can't wait to get these kids out of my house" or team ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Back in the 80s and 90s, school shopping seemed straightforward and relatively inexpensive. While I'm ...

Even if you’re not overhauling an entire wardrobe or gear situation for back-to-school season, refreshing those grimy water bottles or upgrading your preschooler to more elementary-appropriate attire ...

Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Prime Day coverage. It may only be the second week of July, but it’s not too early ...

Many back-to-school shoppers plan to combat tariff-related price increases by changing the way they shop for the upcoming school year, NerdWallet’s annual survey finds. For many parents and ...