A new independent analysis of over $20 million in Google Ads spend reveals that “hidden” search terms (i.e., queries not disclosed to advertisers) are responsible for massive inefficiencies, siphoning ...

Over the past few months, we’ve conducted a sprawling investigation into Google’s inner workings. It has led to major discoveries – some of which we’re disclosing here. While we can’t reveal ...

With companies like Spotify attempting to remove AI slop from its platform while others like OpenAI aim to add more TikTok-style AI video slop to the net, finding exactly what you're looking for on ...

Ginny Marvin, Google's Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, "the threshold increase was solely privacy-driven." She ...

Apple has enlisted Google to promote new Apple TV series Pluribus, with a hidden message appearing when looking up the show's name with Google search. At the top of the search interface after typing ...