We’ve long described the Seiko 5 Sports line as the “biggest cheat code” in watches. Why? Because the watches produced by the legendary Japanese brand, often priced under $500, offer the type of ...

A first look at two new Grand Seiko models ✓ The SBGM255 and SBGM257 ✓ New colors and textures for the dressy GMT ✓ See them ...

From snow‑textured dials to moonlit hues, each watch reflects Japanese seasonal beauty paired with precision engineering.

Seiko has once again challenged the status quo in affordable horology with the release of the striking new 5 Sports GMT ‘Pepsi’, a vibrant option with bold aesthetics and elevated sophistication.

The Datejust is the best-selling, the Submariner the most iconic and the Daytona the most hyped. But if you were to poll a group of watch enthusiasts and ask them to name their favorite Rolex watch, I ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here Pop culture and watches have been having a full-fat moment on ...

Japanese brands Seiko and Citizen are competing to offer affordable automatic GMT watches. The winner? Consumers. Just a month or so after the announcement of a beautiful GMT model in the Seiko 5 ...

While trends among the best watches come and go, GMT watches are always en vogue. The complication is a must-have for anyone who travels frequently, or has to communicate with people in a different ...

Pop culture and watches have been having a moment at Esquire. First we revisited the unlikely legend of the Domino’s Rolex—a corporate-branded Air-King given to high-performing pizza franchisees in ...