Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Differentiation is a marketing term. It describes the process of developing promotional messages that distinguish your products from those offered by competitors in the minds of target customers.

Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

If anything could be considered sacred in business, differentiation would be a top candidate. “Differentiation,” the method marketers use to demonstrate differences between products, is pursued with ...