Back in March Hitwise published its UK search report on differences between plural and singular keyword forms echoed by multiple bloggers enthusiastically encouraging webmasters to focus efforts on ...

I am appalled whenever I hear or read that E. coli is a bacteria. Are journalists conspiring to change the rules of grammar or cannot they be bothered to consult a dictionary and find out that ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

Of all the grammar concepts we have, "plural" seems to be one of the most straightforward. You got one thing? It's singular. Got more than one thing? It's plural. But alas, language is always less ...