The popular app will add monetization for longer Spotlight videos, potentially increasing earnings for creators. By Alex Weprin Senior Editor Snapchat is rolling out an expanded creator monetization ...

“I’m sorry WHO is using snapchat in the big year of 2024,” one X user asked. Turns out, a lot of people and for some, it’s proving lucrative. Influencer Julieanna Goddard, better known as YesJulz, ...

Snapchat has announced a new, unified monetization program for creators. In a move to capitalize on the rising popularity around its TikTok-like Spotlight feature, the social media company says the ...

Snapchat now allows users to embed Lenses, Spotlight videos, stories, and profiles via web browsers, aligning with Instagram and TikTok. Image via Snapchat Snapchat users can now seamlessly embed ...

Social media in 2025 often feels like a high-stakes performance. Filters, edits and algorithmic gimmicks dominate most platforms. But Snapchat is flipping the script by championing unfiltered ...

Snapchat is conducting an experiment with the introduction of comments on its Spotlight feature. While other platforms have leaned into public comments in order to foster community and appeal to ...

Many creators focus on more mainstream platforms like Instagram or YouTube when it comes to monetizing; by doing this, they are missing out on the many under-the-radar opportunities for making money ...