For almost 20 years, Snickers advertising has been hitting a sweet spot, running creative that connects deeply with the culture. The insight behind the campaign, “You’re not you when you’re hungry” ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (WJW) – We’ve all been there. It’s been ...

You know the commercials from Snickers - the ones with stars standing in for everyday people with the tag line that you’re not yourself when you’re hungry. Most of the spots deal with the feeling of ...

In “I’ve been saying this for years” news, hanger is real. That intersection between being hungry and getting angry has an emotional basis, according to scientists. Snickers has also known this for ...

In a move that turns a universal travel frustration into a high-impact branding moment, Snickers has launched the world’s ...

A new study has validated any people who get wildly irritable when they are hungry after finding that not eating really does have an impact on anger and our overall emotions. The first-of-its-kind ...