From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

When looking at social media some businesses don't feel social media is important, but when in reality it is vital to success in today's business world. Here we go through some numbers to let you know ...

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...