If you’re wondering whether you should bother polishing your social media accounts before a job hunt, the answer is an all-caps YES. Many hiring managers look at a candidate’s online presence — a ...

When social media first came onto the scene in 1997, it was all about allowing users to stay connected to friends near and far. As time went on, social media grew into a platform where brands could ...

A lot of resources are spent on a brand or company’s social media. Why isn’t more time spent on the social media accounts of a business’s executives? Data shows it is one of the few strategic moves ...

Actively participating in social media is becoming a vital part of an academic’s routine. Scholars use social media to research, discuss ideas, collaborate and promote their work. Whether you are new ...

A great social media presence is now essential to businesses both large and small. Consumers are looking at your company’s social media accounts using the same parameters they look for when searching ...

Social presence is the extent to which persons are perceived to be real and are able to be authentically known and connected to others in mediated communication. A full appreciation of the concept ...

The Onondaga County Public Library has seen a surge in community engagement thanks to its creative social media presence.

You hear a lot about what you shouldn't post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. Take control of your brand by ...