Dial Corp. has named Lime public relations + promotion as named agency of record for its Soft & Dri anti-perspirant deodorant. The work includes all promotion and PR activities and will complement the ...

P&G also said it would offer to sell Gillette deodorant brands Soft & Dri and Dry Idea to the Right Guard buyer. P&G said it would start divesting the Gillette brands in the October-December quarter.