Microsoft and Sony are reportedly planning to add advertising in some of their free-to-play video games by the end of this year. Last month it was reported that both Microsoft and Sony have been ...

In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Microsoft might not be the only console maker hoping to place more ads in games. Insider sources (sub. required) say Sony is testing an initiative that would sell and place ads in free-to-play ...

Fresh off the release of a couple extremely awesome commercials featuring the 40GB PS3 and a slew of other great features that make us love our PlayStation 3, we were starting to regain some of our ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Sony is going all out and spending far more than usual in advertising this calendar year, betting ...

Sony is sending ads via push notifications to Xperia owners. The ad promotes the new Xperia Pro-I smartphone. The topic of system ads on smartphones has come up numerous times before, as the likes of ...

That's according to data from iSpot.tv over on VentureBeat, which shows that Sony's adverts racked up a huge 701m impressions on US TV between October 16 and November 15. Its most-viewed ad was the ...