"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Izzy Darnell, a freshman at the University of Alabama, has had a whirlwind first month of college. To be ...

Morgan Cadenhead aka "Bama Morgan" from "A Sorority Mom's Guide to Rush" is continuing to keep it real! Morgan quickly went viral on TikTok after posting relatable rush content, amassing 150k ...

Izzy Darnell, the younger sister of University of Alabama senior and Zeta Tau Alpha member Kylan Darnell, shocked followers by dropping out of the school’s highly publicized sorority rush just before ...

As the start of the school year rolls around, with it comes the process of sorority rush, when PNMs at schools across the country go through recruitment in order to join a sorority at their school.

Social media trends like "Bama Rush" and #RushTok have put the process on a global stage. This year, the focus has shifted to some of the parents supporting their kids throughout rush PEOPLE spoke to ...

When I joined a sorority my freshman year in college, my mom was pretty indifferent. Since I was a first-generation college student, my mom didn’t know much about sorority life (and, to be fair, ...

The outfits are grand and unapologetically bougie. For some women, this is the stage to cash in on the influencer cachet ...

In 2021, TikTok’s algorithm blanketed feeds across the world with videos from sorority rush at the University of Alabama, and nearly overnight, a group of teenage girls in Tuscaloosa gave users a ...

For the unfamiliar, TikTok videos tagged #RushTok have more than 309 million views and #BamaRush, the most famous sorority rush, has over 756 million views, showing the glittery, emotional, ...