Truvia has extended its namesake sweetener brand in the US with the launch of a Baking Blend variant. Truvia Baking Blend is a mix of Truvia natural stevia-based sweetener and sugar with 75% less ...

An advertising push in the UK for stevia sweetener Truvia begins today (5 January) as brand owner Cargill and local partner Associated British Foods looks to break into the country’s sweetener sector.

For coffee and tea drinkers, choosing a sweetener — pink, blue, or yellow packet? — became more complicated with the introduction this month of Truvía, billed as “Nature’s Calorie-Free Sweetener.” ...

A new study has found that the popular artificial sweetener, Truvia, is toxic to flies. But we’ve been told not to worry — the active ingredient of this substance, which Coca-Cola uses as a sugar ...

It seemed too good to be true. Stevia, used for centuries by the natives of Paraguay, was 30 times sweeter than sugar. But the plant’s leaves, available as ground-up powder in health-food stores for ...

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NEW YORK (Reuters) - Agribusiness giant Cargill Inc is starting to roll out Truvia, its natural, no-calorie sweetener on Wednesday, and expects the product to be on grocery shelves across the U.S.