Despite announcing store closure and job losses last month, the coffee chain claims brand affinity, value perceptions and ...

Starbucks $30 billion blunder is making headlines. A viral post claims the coffee giant lost billions under its new CEO.

Under CEO Brian Niccol's leadership, the company has implemented a turnaround strategy focused on bringing the coffee chain ...

The positive sales figures were driven by strong performance in international markets. The news sent shares of the company up ...

Starbucks credits the progress of its 'Back to Starbucks' strategy for its first global comparable sales growth in seven ...

UNDATED (WKRC/CNN Newsource) - The coffee company said its cutting back on promotion deals and discounts in its new strategy plan. Starbucks was scaling back promotional offers through its mobile ...

For most brick-and-mortar businesses, the threats of technology and online sales are making business harder. Starbucks, however, has been positioning itself to use technology, especially mobile ...

Starbucks (SBUX) pumpkin spice latte" width="970" height="682" data-caption='Starbucks launched this year’s pumpkin spice latte on Aug. 22. Olena Bohovyk/Unsplash ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...