Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

Rather than simply responding to shrinking profits or customer complaints about prices, you should develop a strategic pricing policy that allows you to remain competitive while reaping healthy ...

Generative artificial intelligence has the potential to accelerate the information technology strategy creation process and to improve IT strategy quality. However, there are limits in terms of what ...

A large auto manufacturer asked a consulting firm to evaluate its competitive position in relation to ride-sharing startups building autonomous vehicles. Instead of viewing this as a classic strategy ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...