People's perceptions of magic tricks and why they are effective are often in direct contrast to how magicians feel their performances are being received by their audiences, new research has suggested.

This trick required the scientists to put food in one hand, and present that hand to each individual monkey. Clayton (a professor of Comparative Cognition at the University of Cambridge and a Fellow ...

Admit it — you still get mindblown every time you come across a street magician performing yet another seemingly impossible trick. And honestly, who doesn't? They always make you scratch your head and ...

At the “magic Olympics,” magicians from around the world compete to be deemed the world’s best. To win, they must fool each other. Every three years magicians from around the world compete in the ...

Magicians have long been masters of mind games, turning our brain’s quirks and blind spots into moments of pure astonishment. But magic isn’t just for show – it’s become a powerful tool in the ...