Customers at Activity Superstore, an in-store gift experience company in the UK, may be enticed to spend more after previewing the company’s services through virtual reality experiences. Activity ...

Ahead of the Christmas sales period and an expected in increase in demand for virtual reality as a gift, leading in-store gift experience company, Activity Superstore, is rolling out a landmark ...

Google’s finally seen the light and launched a virtual reality (VR) category for its online store. There’s not a whole lot to choose from at the moment, though newbies looking to see what all the VR ...

Macy's has launched virtual reality furniture shopping experiences in about 70 of its stores nationwide, with plans to expand the capabilities to 20 more stores by January 2019, according to a Macy's ...