A brand new AI-powered tool called AI-DADA lets Swatch fans “design” their very own watch. Here's what you need to know.

I made a one-of-one Swatch last week. It’s genuinely unique, and the tool behind it is called AI-DADA. We covered the service at the end of last year, but now Swatch is rolling it out across Europe ...

It isn’t hard to perceive that, in the era of climate crisis and COP26, a watch company famed for its use of plastic might not be as shinily advantageous as it once was. Back in 1983, the first Swatch ...

Today, you might have used AI to plan what dinner you’re going to cook tonight, suggest a three-day itinerary for an Italian city break, help write a job application, code a website, or a hundred and ...

TrustedReviews reports that Swatch CEO Nick Hayek made the comments to Swiss newspaper Tages-Anzeiger. The Swatch brand is known for its stylish, well-built mechanical watch designs, although it has ...

Youth Creatives Reimagine Iconic Swatch Brand Into a Monogram Design for PROSPECT 100: Finalists were selected by a star-studded line of judges including Salehe Bembury, Paula Scher and Zhang Huan.

HGDesign has designed the new swatch book for GF Smith London to launch its new paper swatch for its flagship brand, Colorplan. HGDesign has been working closely with GF Smith since the turn of the ...

I made a one-of-one Swatch last week. It’s genuinely unique, and the tool behind it is called AI-DADA. We covered the service at the end of last year, but now Swatch is rolling it out across Europe ...