From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

Travel well in Sweden with these essential 'know before you go' tips! They'll help you understand what to expect, how to ...

Need a reset? This Nordic nation just became the first place on Earth where doctors can officially prescribe travel for ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

Exciting hotel openings, new hiking and biking trails and major cultural moments feature across Gothenburg & West Sweden in 2026 – all with sustainability in mind. The West Sweden tourist board is ...

The national tourism board of Sweden says it is suffering from an identity crisis. One in two adults in the US are not able to tell the difference between Sweden and Switzerland. Visit Sweden recently ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

She bought a home in Sweden after a ‘serendiptious moment’ and relocated with her husband three years ago, but Arabella Carey Adolfsson, originally from San Diego, says that settling into life in ...

It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. New ...