For the last six years, my mop and broom of choice have been Swiffers. I love how sleek they are and that gross stuff doesn't get caught in the bristles long-term. How could it? They don't even have ...

A new marketing effort for Swiffer kicks off today and includes three TV spots and a larger online media buy that emphasizes Swiffer's value over traditional cleaning tools. Tagline: "Cleans better ...

This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. It’s a two-in-one cleaning tool you can use ...

A few years ago, many of us learned a new word: Swiffer. It was a new kind of sweeper for your home--a way to clean dust, dirt and hair from hardwood floors and tile.The Swiffer inspired plenty of ...

Swiffer Wet Jet mop spaying water on a wood vinyl floor. - Kevinjeon00/Getty Images The Swiffer mop has been a godsend since it hit store shelves in the late '90s. It essentially eliminated the need ...

If you click on links we provide, we may receive compensation. And it’s on sale for under $20 at Amazon Maggie Horton is a shopping writer for PEOPLE who regularly covers buzzy kitchen products, newly ...

We may receive a commission on purchases made from links. Swiffer mops are widely known for being versatile when it comes to cleaning floors, whether they are wood or tile. The easy-to-use cleaning ...

The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest. People can submit music videos of a minute or less featuring either a Swiffer Duster, ...

The Swiffer PowerMop delivers a "mop and bucket" deep clean in half the time. Here's why one Shopping Editor decided to forgo her favorite floor mop for this battery-powered option. Our editors and ...