The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

Hillsboro actor Jerry Bell Jr. and his son were recently featured in a Swiffer commercial. (Courtesy of Jerry Bell Jr.) When Hillsboro actor Jerry Bell Jr. agreed to do a commercial for the cleaning ...

Lee Kaufman was a first grade teacher at William L. Buck School in Valley Stream, where she lived for 70 years. Funny, compassionate, kind and determinedly optimistic, family members add that she was ...

Lee and Morty Kaufman are a 90-year-old couple you may have seen in new ads for Swiffer cleaning products. They say the secret to their more than 40 years of marriage is telling each other “I love you ...

Last May, a Cheerios ad featuring a multi-racial family went viral. Its fans held it up as a sign of long-overdue demographic changes in advertising, and as with seemingly anything on the Internet, ...