Years ago, startups called Uber and Airbnb changed the way Americans thought about taxicabs and hotels. An app named Swimply is attempting another paradigm shift. This time, the subject is swimming ...

It is summertime and and there is nothing better than a dip in the pool to cool off. With public pools still feeling the heat of finding lifeguards to work, there may be a better option for many ...

You’ve heard of beach house or condo rentals, but have you ever thought about renting out your pool? Boston 25 News found out the private pool rental market is swimming into success for some residents ...

Over the last several years, it's become increasingly popular to rent someone else's home using websites like Vrbo and AirBnb. Now there's a new trend taking Central Massachusetts by storm: Pool ...

Swimply might be the ultimate expression of the sharing economy. The company’s business model is based on your renting someone’s swimming pool for a swim, or renting out your own pool or backyard to ...

BUFFALO, N.Y. — Whether cooling off in pools, ponds, lakes, and streams, swimming is a sure way to escape the summer heat in Western New York. In all forms, swimming has risk but Erie County officials ...