On January 1 the Swiss watchmaker returned as official timekeeper of the sport, refreshed its core Formula 1 collection, and ...

TAG Heuer celebrates Ayrton Senna’s fearless legacy with two new Formula 1 Chronographs — precision-built timepieces that ...

The TAG Heuer Connected Calibre E5 is a refined, premium smartwatch that blends Swiss craftsmanship with smooth, ...

Senna famously favored the S/EL Chronograph, which TAG debuted in 1987 and which has a decidedly dated avant-garde style that ...

Swiss luxury watchmaker TAG Heuer has masterfully entered the realm of high-octane racing with the inauguration of an elegant ...

In 2025, Tag Heuer set “a bold statement of who we are”, says CEO Antoine Pin. The brand returned as Formula 1’s official ...

The 44mm automatic features titanium, forged carbon and Brazilian-inspired accents; the 43mm quartz reinterprets Senna’s ...

Two limited-edition Formula 1 chronographs honour Senna’s enduring legacy and support his educational foundation.

Luxury watchmaker TAG Heuer and American running giant New Balance have teamed up to redefine what premium training gear ...

Fresh off their ICC Women’s World Cup triumph, the Indian women’s cricket team is dazzling off the field with their luxury ...

TAG Heuer honors racing legend Ayrton Senna with two new limited editions ✓ Celebrating a long-standing collaboration ✓ See them here! ✓ ...